Mientras que el nuevo logo de Jaguar buscaba rediseñar su identidad en pos de renovar su presencia de marca, dar cuenta de su transición hacia la electrificación total y reactivar las ventas -que en los últimos años fueron disminuyendo notoriamente- WWF, una de las mayores organizaciones internacionales de conservación de la naturaleza, impactó sumándose a la que fue la conversación de la semana instalando con un juego de palabras su principal propuesta de valor: defender a las especies en extinción.

Casi que en tiempo récord lanzó una nueva campaña con la cual demuestra su valor como organización para seguir liderando con fuerza al recordar lo esencial: proteger nuestro planeta y su biodiversidad con el mensaje «Save the jaguar not just the logo» (Salva al jaguar, no solo el logo).

El Fondo Mundial para la Naturaleza (WWF) se asegura de que el verdadero jaguar, el que merodea por el Amazonas, no sea olvidado: en respuesta al elegante nuevo logotipo de la compañía automotriz Jaguar, WWF Alemania ha recurrido también a las redes sociales para lanzar un mensaje de conservación que vuelve a poner el foco en la naturaleza.

La imagen renovada de Jaguar incluye una palabra geométrica que combina letras mayúsculas y minúsculas para simbolizar su giro hacia un futuro totalmente eléctrico. Pero WWF Alemania aprovechó la oportunidad para abordar un problema mucho más urgente: la disminución de la población de jaguares.

WWF subrayó además la cruda realidad a la que se enfrentan los jaguares en la actualidad: en el último medio siglo, el gran felino ha perdido más de la mitad de su hábitat natural y, en ciertas zonas, está en peligro de extinción. WWF Alemania está aprovechando este momento para concienciar y pedir apoyo para proteger los hábitats del jaguar, especialmente en la Amazonia, donde estos icónicos depredadores se encuentran bajo una presión cada vez mayor.

La entrada De Jaguar al jaguar: la jugada maestra de WWF para sumarse a la conversación del momento y adueñarse del impacto aparece primero en Intriper Travel Media.

El 59 % de los profesionales de relaciones públicas cree que la tecnología desempeñará un papel importante a la hora de impulsar la transformación de la industria, según el Centro Annenberg de la USC. De hecho, según los directores ejecutivos, la optimización de la experiencia del cliente, la medición de resultados y la segmentación de la audiencia se encuentran entre las tres principales áreas de comunicación en las que desean avanzar con la ayuda de la tecnología.

DesignRush, un mercado B2B que conecta empresas con agencias, anunció las mejores firmas de relaciones públicas que tienen la tecnología y los recursos para ayudar a las empresas a mantenerse relevantes, construir una imagen de marca sólida y mantener una reputación de marca positiva.

Las principales firmas de relaciones públicas en junio son:

1. Defensores de la difamación – defamationdefenders.com
   Experiencia: gestión de reseñas en línea, defensa de quejas, eliminación de difamación empresarial y más
2. Relaciones públicas de TrizCom – trizcom.com
   Experiencia: servicios de relaciones públicas digitales, comunicaciones de crisis, planificación y promoción de eventos, y más
3. Impacto social de Rocket – rocketsocialimpact.com
   Experiencia: relaciones proactivas con los medios, estrategias de liderazgo intelectual, estrategias de influencia y más
4. OGS – ogscommunication.com
   Experiencia: Relaciones con los medios, comunicación y gestión de redes sociales, organización y gestión de eventos, y más.
5. Voces más diversas – morediversevoices.com
   Experiencia: desarrollo de comunicados de prensa, asesoramiento en comunicación, talleres educativos y más.
6. Comparador de tecnología financiera – fintechmatcher.com
   Experiencia: relaciones públicas digitales, comunicación corporativa, relaciones con medios digitales y tradicionales, y más
7. Pinnacle Comunicaciones y Medios – pinnacleresults.ca
   Experiencia: Comunicaciones y gestión de crisis en los medios, eventos y relaciones con los medios, capacitación en marketing y comunicaciones, y más
8. SLPR en todo el mundo – slpr.com.my
   Experiencia: comunicaciones corporativas, mitigación de crisis, relaciones con los medios y más
9. Comunicaciones de salud de Sunrise: amanecerhealthcommunications.com
   Experiencia: creación de reputación, gestión de crisis y problemas, capacitación en medios y más
10. 406 Comunicaciones Estratégicas – 406strategiccommunications.com
    Experiencia: desarrollo de contenido para comunicados de prensa, consultoría de comunicaciones, desarrollo de planes de comunicación corporativa y más
11. Jeff Social – jeffsocialmarketing.com
    Experiencia: gestión de crisis, gestión de reputación, gestión de redes sociales y más
12. Clearstream – clearstreamagency.com
    Experiencia: planificación de eventos, gestión de la reputación, relaciones con los medios y más
13. Simplemente hazte conocido – justgetknown.com
    Experiencia: Gestión de promociones y eventos, producción de contenido publicitario, medios y publicidad, y más.
14. Mishal – mishal.com.pk
    Experiencia: relaciones con los medios, consultoría de medios, comunicaciones estratégicas y más
15. Lawlor Media Group – lawlormediagroup.com
    Experiencia: cobertura de medios, gestión de eventos, gestión de crisis y más

Las marcas pueden explorar las principales empresas de relaciones públicas por ubicación, tamaño, tarifa promedio por hora y cartera en DesignRush.

Acerca de DesignRush:

DesignRush.com es un mercado B2B que conecta empresas con agencias a través de reseñas de expertos y listas de clasificación de agencias, premios, recursos de conocimiento y recomendaciones personalizadas de agencias para proyectos examinados.

Contacto con los medios: Maja Skokleska, DesignRush, 8008565417, maja@designrush.com

La entrada Las principales empresas de relaciones públicas, según DesignRush aparece primero en Intriper Travel Media.

Se trata de una nueva configuración que permitirá a anunciantes -marcas y creadores de contenido- encontrar palabras clave de secuencias de comandos de tendencia en TikTok. Es decir, un anunciante podrá encontrar palabras clave para incluir en sus videos y así alcanzar un aumento en el rendimiento de los mismos a la hora de optimizar sus campañas.

A partir de esta nueva herramienta, se obtendrá información sobre la popularidad y el CTR de palabras clave específicas, descubriendo qué términos funcionan mejor en ciertos anuncios. 

¿Cómo funciona Keyword Insights en TikTok?

La herramienta Keyword Insights permite ver el rendimiento de una palabra clave en un determinado período de tiempo seleccionado. También incluye información respecto a la frecuencia con la que se usó la palabra o frase y el CTR promedio de los anuncios de TikTok que la usan. 

El primer paso será ingresar un término en la barra de búsqueda para comenzar a obtener la información correspondiente. Un dato importante a tener en cuenta es que TikTok permitirá restringir los resultados de búsqueda por región, industria, objetivo del anuncio, tipo de palabra clave y período de tiempo.

¿Cuáles son sus beneficios? Esto ayudará en parte a reducir los costos de anuncios al facilitar el uso de palabras singulares que son igual de efectivas para captar la atención. De acuerdo a lo compartido por la red social, Keywords Insights también compartirá cómo los anunciantes incluyen tal palabra clave: sea en la voz en off, el texto del anuncio o la superposición de texto, y qué tan exitosos son esos anuncios.

La entrada TikTok suma una nueva herramienta para conocer qué keywords pueden posicionar mejor un contenido aparece primero en Intriper Travel Media.

Reconocimiento y respeto, lo único necesario como base y «agasajo»: a la hora de sumarnos a esta efeméride, creemos verdaderamente importante no pasar por alto que el Día Internacional de la Mujer toma su origen ante un hecho trágico. Lo que se recuerda hoy es la muerte de más de 100 mujeres trabajadoras de una fábrica textil de Nueva York que el 8 de marzo de 1857 abandonaron sus puestos de trabajo para participar de una marcha y protestar por los bajos salarios.

Durante ese encuentro, la policía reprimió y tiñó de mucha violencia tal evento. De allí que, con el paso del tiempo y una mirada más empática con lo sucedido, dejó de ser considerado como una celebración para dar lugar a una instancia de registro de lo que ocurre con la figura de la mujer en muchos ámbitos de la vida.

Los mensajes alusivos a esta fecha ya no suelen ir acompañados de un “Feliz día”, siendo que se trata de un momento clave para recordar a quienes por una razón u otra sufren de la desigualdad en su desarrollo como personas por el solo hecho de ser mujeres.

Un homenaje al latido del corazón: Mujeres fuera de la zona de confort

Así como en cada ámbito de la vida que, con el paso de los años y muchas revoluciones mediando ha ido encontrando su cierto curso en pos de la “igualdad” -o algo que se asemeje a ello-, durante mucho tiempo el mundo de los viajes y la aventura también fueron solo cosa de “hombres”. La historia de Jeanne Baret es un claro ejemplo de ello.

Como un medio digital especializado en viajes, turismo y todos aquellos temas que inspiran y al mismo tiempo informan y educan a nuestra audiencia, desde Intriper nos propusimos apelar a su biografía para acompañar la fecha desde una mirada transgresora e inspiradora. Según da cuenta la historia, Jeanne Baret -o también identificada como Jeanne Barret- fue una botánica y exploradora francesa. Sin embargo, su vida toma protagonismo al ser reconocida como la primera mujer que dio la vuelta al mundo.

Baret participó de la expedición de Bougainville en los barcos Boudeuse y Étoile, durante los años comprendidos entre 1766 y 1769, en la que sería la primera vuelta al mundo organizada por Francia. Lo anecdótico de aquella experiencia es que Jeanne Baret se unió a la expedición disfrazada de hombre, también haciéndose llamar Jean Baret, para poder participar del viaje.

Día de la Mujer: los desafíos que aún nos (per)siguen

Durante toda la jornada de este miércoles 8 de marzo, los contenidos de Intriper difundidos tanto en el sitio web como en los perfiles de Facebook, Twitter e Instagram apuntan y apuntarán a revalorizar y compartir historias y experiencias sobre mujeres y viajes, mujeres y experiencias/desafíos que marcaron un antes y un después en sus vidas y en la de grandes masas de personas. 

Como por ejemplo Sara Mazzamurro, otra historia inspiradora de una mujer cuyo movimiento fuera de la zona de confort implica un desarrollo profesional al otro lado del océano. Directora de Scuola Pizzaioli -academia argentina que forma a los mejores profesionales especializados en pizza italiana-, Sara es una joven maestra pizzera que dejó la ciudad italiana de Salerno para radicarse en Buenos Aires con un propósito que fue descubriendo a medida que caminaba sus pasos en la capital argentina: enseñar los secretos del estilo napoletano e inspirar a otras mujeres a liderar en la gastronomía.

En una tercera instancia y apelando a la difusión de la labor de grandes instituciones, desde Intriper nos hacemos eco de una iniciativa que tiene a mujeres y la lucha por el acceso a la educación y el conocimiento tecnológico como protagonistas. African Girls Can Code es un programa impulsado por ONU Mujeres que busca empoderar a niñas de África en una carrera profesional en tecnología.

La también conocida como Entidad de la ONU para la Igualdad de Género y el Empoderamiento de la Mujer es una organismo de la Organización de las Naciones Unidas destinado a fomentar el empoderamiento de la mujer y la igualdad de género. A partir de un mensaje especial en este día, ONU Mujeres compartió la experiencia de tres niñas y su relación con la motivación y el desarrollo profesional en territorios que todavía relegan una carrera en tecnología al mundo de los hombres.

La entrada Intriper conmemora el Día de la Mujer con historias de mujeres que se mueven fuera de la zona de confort aparece primero en Intriper Travel Media.

The year ending has been a rare year for advertising and marketing on Facebook, where the focus has been post on the issues of transparency and privacy of information. However, throughout all these months Facebook has made us available interesting and new functionalities, such as the «Creator Studio”, the business functions for Messenger and the function expansion Stories.

But as if that weren’t enough, Facebook has prepared another set of updates for the remainder of the year and the beginning of the new. Could it be that the best has been saved?

The Advertisers can now control the placement for their ads.

From the problems that brands had years ago in Youtube, in that their ads were shown in videos with hateful or violent content, there has been concern among advertisers to protect their brands when advertising.

In In this sense, Facebook has added to its block lists for categories and publishers selected, the possibility of creating “whitelists” of publishers, in addition to block lists; which will help advertisers appear in the locations where they get the most benefit.

Also, it will be possible to control at the account level in Business and Ad Manager so each page can create its own lists.

Facebook will establish limits of ads published in 2020

Surely, after reading this, we have returned to hate Facebook. But don’t panic that Facebook hasn’t provided more yet information about it. Also, hopefully this is to level the firepower between large companies and media, and smaller advertisers.

Facebook launches its “responsive” version of ads.

This is definitely not something new for those who also use Google Ads. But it is on Facebook. It is an advance on the functionality of A / B since it allows to use different versions of text, titles and descriptions in order to test several versions of the same ad.

Machine learning for dynamic ad creation

All someone who spends many hours managing Facebook campaigns, at some point have looked for third-party tools for automation in either the creation and optimization of your campaigns.

The objective here is to give the possibility of creating increasingly personalized ads. To do this, Facebook will use its billions of terabytes of information and algorithms to show relevant users the most relevant ads.

Three new fundraising tools

Three new tools have been available for fundraising campaigns very recently. And this is something that Facebook likes and rewards you with a good post on brand reputation.

• «Donate» button for those Instagram profiles that belong to non-profit organizations.

• «Donate» stickers for stories on Facebook (previously only available on Instagram).

• “Gaming for Good”, which consists of the live transmission of games and which encourages users to participate by donating for different causes.

New video and analytics management options for «Creator Studio»

Since its launch, the tool has been improving. This time with a new function to carry out different analyzes on the origin of the traffic, being able to know exactly where the video reproductions come from and how much time users spend watching.

Creator Studio also adds the possibility of creating Instagram posts with multiple images on the desktop.

With all these changes, Facebook continues to show its strong commitment to its advertisers, and leaves us with no doubts about a 2020 that It will also come with tons of new features and tools.

La entrada The main Facebook updates that you cannot miss / December 2019 edition aparece primero en Intriper Travel Media.

Its main objective is to show the world’s most outstanding cultural and natural heritage through electronic music shows with live DJs in exclusive venues. This allows a huge audience to enjoy the best artists in unique places.

With more than four years of production, they have already filmed presentations in places like the Palais Longchamp in Marseille (France), the ruin of a castle in the beautiful south of France (Fontaine de Vaucluse) , at Preikestolen (Norway), at the State Aviation Museum in Kiev (Ukraine) or even at the Reforma 180 heliport in Mexico City.

The planning of these interventions takes months of work in conjunction with destinations, national parks, cultural areas, tourism organizations and local communities. It seeks to generate the minimum possible impact and obviously the shows are adapted to the fragility of each site. In many cases the shows are without an audience, without external audio (everything goes through the console to streaming) and in other cases with an audience, they usually use headphones so as not to generate noise pollution, in fragile areas.

During the last days they arrived in Argentina to present a new edition of their cycle -which takes place every Monday in a different destination- at the Iguazú National Park.

From Intriper we participated in part of the pre-production of this event together with Cercle and then in the distribution of live content, achieving that the video reached more than 1.5 million views only on Facebook.

The assembly with the technical equipment and consoles for the creation of the sound was prepared on the catwalks of the Salto San Martín, one of the falls that make up the falls and that visitors can travel in the Iguazú National Park.

La entrada Intriper participates in the production of Cercle for the live music set within the Iguazú National Park aparece primero en Intriper Travel Media.

1. Aeroméxico 

The Mexican flag carrier aimed to enhance its competitiveness by optimizing technology to anticipate the intentions of consumers.

In particular, took advantage of a temporary event such as a new edition of ‘El Buen Fin’ , a commercial event that takes place every year in Mexico during a weekend in the month of November. This day includes the promotion of products and services of various companies in order to promote trade. Just as it is a time of high consumption for the Mexican market, it is also considered a highly challenging event since there is a high demand for responses and customer services.

“It achieved positive results at a time of high dynamism and constant rate changes. For this, he designed a plan that combined different tools: Google Trends , Display 360 Video , Google Analytics 360 , Double Click Studio and Google Web Designer and especially Search Ads 360 .”

The process consisted of five phases: first, generating knowledge about promotions and discounts; second, focusing on the ads reaching interested audiences; third, reminders about the end of the event; fourth, give a new opportunity to those who did not get to take advantage of the date . In general terms, as results from the El Buen Fin event, Aeromexico generated 52% more conversions, to a CPA 45% lower than last season.

2. TurismoCity

TurismoCity, the site metasearch engine that brings together travel and tourism offers and services present in more than fifteen Latin American countries, continually presents updated information on how to get cheap flights to popular destinations. Indeed, to achieve its objectives hypersegmentation is essential in the search path.

In this way, the mission of TurismoCity implied the desire to return as the protagonist, transforming sailors into consumers. Thus, it strengthened the connection with people interested in tourist destinations and, at the same time, maximized the arrival of users with more proclivity to make conversions from call to action.

“To enhance the impact of their online videos, they chose TrueView for Action: the YouTube tool that allows you to incentivize actions relevant, such as driving conversions or increasing the number of unique visitors to your web pages. In this way, TurismoCity generated specific creatives for the fifteen destinations with the highest number of searches on its site within Argentina and added personalized audiences based on intention.”

3. LATAM

Discovering this world of digital communication, we can determine that a large part of the success of a campaign is based on generate an effective connection with potential customers, providing useful information during the tour online:

A good digital strategy includes video. In this context, LATAM went to YouTube to promote a series of destinations in different points of the region. The objective was to understand the importance of micromoments in the browsing journey of purchase and impact them with personalized video pieces . 258 moments were identified as opportunities for impact. Thanks to the Director Mix tool, 258 versions of a base video were created. This made it possible to switch text, image or audio automatically according to the playback context, and transmit different information or feelings about different destinations to each audience.

This is how, in countries like Argentina and Peru, the digital strategy used resulted in an increase in the recall of 23% higher ad compared to the average YouTube campaign. & nbsp;

If you want to know more about LATAM’s strategy, you will find it available at this article.

4. Platform 10

This Argentine company specialized in the sale of bus tickets, sought to increase bus ticket sales without altering its ROI. The brand’s effort aimed both to take care of the bond that exists with its consumers and to attract new ones.

The challenge was to efficiently impact the audiences that most interested him: people who travel to different destinations in Argentina and also those who had already entered its website. And the best way was to reach all the screens users are on with their value proposition. Thus, visibility, personalization and scale were the keys to the impact with positive results . The tool? Discovery Campaigns . And the central spaces, YouTube Home Feed and Gmail.

By way of results, Platform 10 managed to optimize its advertising investment and deliver relevant ads in the different points of contact that travelers go through before making a purchase.

To learn more about this campaign, don’t miss the full note .

In conclusion, and following the statistics that indicate that 48% of consumers discover brands and / or information relevant to their interests while they are browsing to fulfill other purposes , for companies an online presence that brings together and generates connection with users in an immediate context such as the digital world is extremely important.

La entrada Visibility and return: The keys in the digital strategy of these 4 companies in the tourism industry aparece primero en Intriper Travel Media.

Steve Keenan, one of the organizers of the contest, has stated that for the development of the contest they have been based on An exhaustive investigation that involves the analysis of dozens of tourism promotion campaigns adapted to digital platforms . & nbsp; In turn, in this way the most innovative ideas and new trends in the promotion of tourism are recognized and rewarded . For Steve, the analysis on how the budgets of each one fit in the objectives that are presented is also key. The first prize and highest recognition went to Michigan, United States , from a campaign that included the creation of a musical album. The director of tourism of the place stressed that a good option for tourism promotion would have been to show the most attractive images and videos that visitors can find there. But they assume that ‘that is already done by everyone, we wanted to differentiate ourselves’.

In effect, Michigan boasts the presence of four great lakes and imposing natural parks, among others. For this reason, they took on the challenge of creating the album «Pure Sounds of Michigan» , a compilation of natural sounds captured and combined with musical creations by local composers. Users can download this proposal from Amazon Music, Spotity, Sound Club, Google Play and Apple Music. So far 4.2 million impressions have been reached , as well as some 315,000 downloads and streaming reproductions of the album. In turn, was positioned within the top 10 of the most listened to new age music.

Next, you can find the other finalists of the contest:

Vienna, Austria

“Discover Vienna, not #Vienna” (‘See Vienna, not #Vienna’) , so read the message of the slogan used in the campaign led by the Vienna tourist office. The main objective of this proposal was to invite visitors to a ‘digital detox’ to get to know and rediscover the city in a better way.

The campaign circulated through various media and digital platforms. In addition, Vienna employed traditional means of promotion, such as a van driving past the headquarters of California tech companies.

Faroe Islands, Denmark

The campaign that this Danish archipelago located in the North Atlantic has proposed and carried out has surprised many. The objective was, curiously, to develop a tourism promotion campaign to close the islands to tourism. & Nbsp; The campaign message aimed to preserve the islands, which is why they decided to temporarily close during the last week of April. The mission would be to carry out ‘maintenance work’.

However, the trick was to take advantage of this period to open the islands to volunteers who wanted to help the inhabitants to carry out different works of preservation of natural heritage, trails, among others. In this way, the Faroe Islands began to get an excellent promotion for the months of next summer, since at least 500 volunteers have mobilized questioned by the awareness that the campaign aspired.

Hebrides Islands, Scotland

The Hebrides, located off the west coast of Scotland, sought to ally with the Caledonian MacBrayne ferry company , in order to carry out a joint tourism promotion campaign. With the motto of #SeaUistSoon , allusive to the North Uist and South Uist islands, they planned and developed a map on Instagram with the favorite destinations chosen by the neighbors. After that, they created laminated maps to be used in any typical weather condition of the islands.

In this way, the Scottish islands took into account that, with a limited budget, the intervention was essential of the neighbors , since there are at least 5,000 inhabitants distributed among the three islands. The campaign reached 650,000 impressions (organic reach, unpaid) and ran for seven months. « Now the idea is to replicate this campaign on other islands where the ferries arrive «.

New Zealand

Those responsible for tourism in New Zealand affirmed that the origin of the campaign “began when we saw that we were not on a world map from Starbucks coffee shops or many others «… Was there a conspiracy to erase this country?

New Zealand has implemented the #GetNZOnTheMap campaign, under a proposal to convene through social networks For the inhabitants to share their own experiences about similar situations. & nbsp; As a matter of color, celebrities such as the musician Ed Sheeran and the film director Peter Jackson participated in the campaign («The Lord of the rings»). In addition, a «middle earth map» was created showing how to get to New Zealand. In this way, the juries that analyzed the destinations participating in the competition affirmed that New Zealand knew how to activate the national pride of New Zealanders.

Portugal

During 2018, Portugal received the visit of more than six million British tourists. Indeed, the United Kingdom is the main source market for this destination. Even so, the uncertainty about Brexit represents a challenge to face in what was the promotion of tourism. In this way, the Portuguese Tourism Office developed the #Brelcome campaign to counteract the effects of the political event.

La entrada Best of Social Media 2019: They chose the best tourism promotion campaigns on social networks aparece primero en Intriper Travel Media.

This is a nationwide contest that aims to promote eco-innovation and environmental management of the hotel industry as an opportunity for improvement and a differentiating factor in the tourism market ; promote the development of projects in the hotel and tourism industry that integrate environmental, economic and social sustainability.

Thus, by disseminating good practices and the Sustainable Management Standard in the hotel and tourism sector in Hotels; They estimate to recognize and reward within the framework of Hotelga those best initiatives and projects, practices and management models of hotel sustainability.

By way of concrete lines of action, the Sustainable Hospitality Contest presents two categories: “Actions that create history” and “ Innovative ideas». On the one hand, «Actions that create history» is an action aimed at hotels that want to expose the good actions they have implemented in their hotels through a story that motivates and inspires . As an innovative initiative, it was told through a video and voted on social networks .

On the other hand, “Innovative ideas” is aimed at students who present works applicable to the hotel industry and that consider environmental and social sustainability criteria , as well as possible communication actions. In this way, throughout continuous editions for about 8 years, tourism sustainability has been promoted within the country, which is why it is estimated that each year the «Greenest Hotels Contest» reaches a desired point of maturity.

The challenge of Intriper Travel Media consisted of promoting the action of the ‘Sustainable Hotel Contest – Argentina 2019’, from a communication and dissemination of the proposals in a simple way but at the same time with impact and great scope, being able to summon the new generations and those who are linked to the promotion of sustainability but did not know the work carried out by Hoteles más Verdes.

In the words of Eng. Emiliano Mastelli, Technical Coordinator of the Greenest Hotels Program, “the Hotels contest Más Verdes is a dissemination tool, so we needed it to reach all destinations more and better. In the beginning, our clients as a Program were hotels and hotel workers. Once the hotels begin their implementation and certification work, our client becomes the tourist, so it was important to make the brand known , and at this time also outside the country”.

For years, in Intriper we have established ourselves as a digital medium that works actively in the generation of content innovative, curious and socially relevant associated with travel and places in the world , thus creating a community audience of travelers. Indeed, the work proposal by Intriper Travel Media consisted of the creation of a promotional campaign for the launch of the ‘ Sustainable Hotel Contest – Argentina 2019 ‘ targeting as a public to hotels in Argentina and students. This is how the development of a landing page was carried out that would disseminate the participation mechanics of the two specific actions, and that would show the winning cases of the previous year and the testimonies of participants of the 2018 edition. content was replicated with redirection to that link on social networks and digital channels such as the website and Newsletters.

“The new participation format was very necessary for to be able to leave an event in a room or a press release to reach social networks . In addition, the lack of time for the participants made that, by simplifying the way to send the works and defining how we make it visible, they feel more seduced to participate ”. Emiliano Mastelli

In fact, a new format of content and online distribution has helped to make visible and infect other hotels and entrepreneurs being, among the most notable results a number of participants that doubled the number of applicants from the previous year.

“Everything mentioned above would have been impossible without Intriper, not only because of the company format and its products but because of the professionalism of his team. From the first meetings without knowing that we would end up working together in our contest, I already saw that in Intriper we had a partner who would help us strengthen our brand, who had something that we needed … Being able to count in the format in which our proposals are communicated today reaching more and better our target audience . It is undoubtedly a great success for us to be able to work together with Santi and his team”.

About Greener Hotels Program

It is also important to mention that the Greener Hotels Program is the result of the work carried out by the Association of Tourism Hotels of the Argentine Republic (AHT). It is a program validated by the Argentine Institute for Standardization and Certification (IRAM), being the first accredited body to verify compliance with the Greener Hotels Certification Standard, and has with the recognition and sponsorship of the Ministry of Tourism of the Nation. .

La entrada Contest ‘Hotels more Greens’ brought its brand closer to the tourist public through an alliance with Intriper aparece primero en Intriper Travel Media.

The Feria VIAJAR day invites attendees to have the opportunity to learn about the different proposals and alternatives in terms of destinations and services to start anticipating your next vacation. Here some tourism secretariats from different destinations meet as well as references of other priority services during a trip, providing all the necessary information regarding hotels, traveler assistance, plane tickets, cruises, among others.

The intervention of Intriper Travel Media in this conference was linked to the planning and execution of communication strategies for dissemination in their digital platforms. This is how, during a period of a month and a half prior to the Fair, we worked directly and creatively on the desired public (users) in order to generate interest and invite them to be present in this new edition.

The challenge generated by the client on this occasion suggested the dissemination and promotion of the Feria Viajar event in order to generate greater audience reach from the creation of content and digital campaigns.

The project was developed by a creative team made up of content writers and editors, designers and audiovisual producers specialized in digital content. Under the direction of a Project Manager, digital marketing actions were also planned with the promotion of campaigns to reach the target audience that Feria Viajar needed to attend the event.

La entrada Feria Viajar 2019 guaranteed its success with strategic communication on its digital platforms aparece primero en Intriper Travel Media.

In this way, we produced content for the company through of a video marketing by our team of filmmakers, photographers and creatives . We take care of showing in a fun and different way what Sky Airline seeks to communicate, not only reaching large audiences but also generating interaction with the proposal.

This is how, during the audiovisual recording, it was possible to capture Roque’s experience in the different moments that a plane trip comprises: amazed in the pre-boarding area, visiting the cockpit and even sleeping during the plane overflight.

La entrada A Children’s Day in the clouds with Sky Airlines aparece primero en Intriper Travel Media.