The Feria VIAJAR is one of the most important and anticipated tourism events in Argentina. This is a proposal developed by AERO, a company that operates the main tourist destinations preferred by passengers on a wholesale basis in Argentina, Brazil, Peru, Colombia, Venezuela, Central America, the Caribbean, Mexico, USA, Europe and Asia through their own agreements and / or qualified receptors in each place.
The Feria VIAJAR day invites attendees to have the opportunity to learn about the different proposals and alternatives in terms of destinations and services to start anticipating your next vacation. Here some tourism secretariats from different destinations meet as well as references of other priority services during a trip, providing all the necessary information regarding hotels, traveler assistance, plane tickets, cruises, among others.
The intervention of Intriper Travel Media in this conference was linked to the planning and execution of communication strategies for dissemination in their digital platforms. This is how, during a period of a month and a half prior to the Fair, we worked directly and creatively on the desired public (users) in order to generate interest and invite them to be present in this new edition.
The challenge generated by the client on this occasion suggested the dissemination and promotion of the Feria Viajar event in order to generate greater audience reach from the creation of content and digital campaigns.
The project was developed by a creative team made up of content writers and editors, designers and audiovisual producers specialized in digital content. Under the direction of a Project Manager, digital marketing actions were also planned with the promotion of campaigns to reach the target audience that Feria Viajar needed to attend the event.