How to combine and show two passions that most Argentines fall in love with? A very creative way is to relate the ritual of cooking the meat as if it were a game.
And if the goal was scored by Argentina with the presentation and promotion of barbecue as a great attribute, we could say that, in This time, the previous ball pass was by Intriper Travel Media: the production of a video entitled «Passion for Argentine meat», in which the images reflect a grill in full cooking of the meat on the grill. To add a little more mystique and emotion, in the background a voiceover is heard in the best style of a sportscaster.
For this experience we sought to show that Argentina is a destination that captivates and attracts not only for its incredible landscapes and views, but also for its gastronomic culture unique in the world and the feelings of fanaticism generated by a sport such as football.
This is how the Secretariat of Tourism of Argentina was accompanied in the production and realization of an audiovisual proposal with scope to different strategic markets for the country. Indeed, videos developed to capture the attention of different audiences were designed. For example, in the case of American tourism, the adaptation made a difference with a story inspired by a basketball game.
For the filming of the video already registers more than 2 million visits in Youtub and a script, designed in advance, was taken into account for a relevant sequence of images and the writing of a timely story in order to tell this story. The location was «Don Julio», one of the best restaurants in Buenos Aires, and details such as the appearance of bottles of wine with an exclusive label that would wear the Argentine country brand were taken into account. Intriper Travel Media together with Inprotur and even a team of foodstylers worked on the realization of a soccer barbecue, in which Argentine rapporteurs participated, Brazilians and American to give identity to the piece in each of those markets.
The recorded scenes consisted of a close-up of the charcoal, the embers, the chorizo steak cooking on one side and cooking of the other. And if that in itself is key to cooking a roast, almost more important is the ritual that accompanies it later : marinating the meat with chimichurri – a liquid sauce seasoned with ingredients such as parsley, oregano , garlic, vinegar, oil, chili pepper and a little salt-, serve at the table, and clink the glasses with a good wine before starting to taste.
At the end of the video, read the inscription “ Come discover your passion for food ”. In this way, the initiative aims to increase receptive tourism in Argentina. Thus also demonstrating that traveling through a country is not only about discovering new and admirable landscapes, but also discovering oneself in the face of new experiences. And of course savoring a good barbecue is one of the must-sees on the list of things to do when visiting our country .
