Between January 23 and 26, the New York Times Travel Show took place, an event organized by the renowned medium, considered the largest travel and consumer fair in North America, with more than 35,000 attendees and 700 exhibitors from more than 175 countries.
It was held at The Jacob K Javits Convention Center (one of the largest and most modern convention centers in the United States) and not only included the exhibition in traditional format of destinations, airlines, and tour operators, but during For several days, the agenda focused on conferences by experts related to communication, media, content and tourism promotion.
Some of the most prominent presentations included topics such as: Leisure Travel Today: How Travelers Think and Why You Should Care , presentation of the annual demand study carried out by the MMGY’s agency. Travel Journalism: Strategies for Success , a panel of experts from Phocuswrte, Skift, CNN, and other recognized media. Marketing Sustainable Travel Solutions , how destinations and suppliers are incorporating sustainable programs and practices into their facilities and trips to meet the needs of today’s traveler. The evolution of travel planning in the digital age , How can travel brands and destinations collaborate with content creators, and more than 60 presentations that took place during the 3 days of the event, both for professionals and the general public.
The theme that crossed all the panels was the impact of the activity on the environment, climate change and its impact on destinations, tours, business decisions (micro and large companies), and naturally on the tourist.
Reference was also made to the concept of GreenWash , a movement with which many companies add themselves to the obligation to be responsible with the environment, when they really are not Instead, they focus on small management actions and large communication campaigns to clean up their image in front of consumers.
Regarding the fair, it had 747 exhibitors
- International Tourism Boards 125
- National Tourism Boards / CVB’s 92
- Hotels 119
- Tour Operators and Cruises 274
- Associations 14
- Transport 41
- Media 13
- Suppliers of products and services 69
The main destinations in the world were represented, airlines, hotel chains, cruise companies, as well as technology spaces, representations of luxury operators and exotic destinations, well-being and fashion for travelers, media, etc.
Referents of specialized media had a prominent place within the conferences, as was the case of Pauline Frommer, one of the oldest and recognized US travel guides, who analyzed why visiting destinations with bad press can (and how this affects), which destinations will be the most prominent in 2020.
The 2021 edition is already dated, it will be from January 29 to 31, again at The Jacob K Javits convention center.