VC Multichannel adds to its portfolio Intriper Travel Media , a leading content medium for travel and tourism, since July and continues to strengthen its business strategy oriented to the generation of content in digital media.
The exclusive commercial alliance covers the markets of Argentina, Colombia and Central America. It will soon expand to Chile. VCM expands its portfolio and takes advantage of its experience in branded content to continue offering advertisers the best strategies for their brands by incorporating quality media.
“We welcome you to the leading content medium for travelers in Latin America. Since this month Intriper is part of the VC Multichannel family, we are very happy to have Intriper within our brands. Undoubtedly, it is a medium that works the content very well and will drive the value propositions to our advertisers ”, commented Pablo Intanno, Commercial Manager of VC Multichannel.
For his part, Santiago Cravero Igarza, founding partner of Intriper Travel Media, affirms “It is really a pleasure for all of us who do Intriper to be able to join the VC group with similar brands and content platforms, of which in addition to consuming them and having them as references, we are fans. ”
“Fortunately, branded content is growing as a marketing format, and brands already know how it works. This added to the expertise of a company like VC with offices throughout LATAM will allow us to have a greater reach to many brands and to be able to better show what we do. This impasse of months helped us to plan an end of 2020 – early 2021 with new content formats to be able to continue working together with actors from the tourism industry, and other organizations that seek to associate themselves with the concepts of travel, culture, environment. , technology, lifestyle and design. ”
“For some time VCM set out to work seriously on Branded Content and this commercial alliance affirms this strategy. Intriper is the leading medium in travel content, which reaches a young audience, with a lot of participation in the networks and with a lot of engagement. The tourism category is the most affected in times of pandemic, but without a doubt we are all waiting for the lifting of the quarantine to begin to make an escape or exit. We will be there, ready to help brands and offer creative integration and content solutions ”, added Intanno.